Why do I do this?

Why am I providing this useful service to people who aren't prospects for my own network marketing opportunity? Even more to the point, why do I provide so much really valuable information free of charge? I could easily ask $60, $90 or more for it. What price do YOU put on preventing BIG mistakes that could cost your literally thousands of dollars or even send you bankrupt? Not to mention the emotional scars and damages to your relationships that uninformed choices so often cause?

It's no secret that I have a low opinion of a lot of what goes on under the name of network marketing, and that most opportunities, whether they realise it or not, are nothing more than First Generation counterfeits of the only Fourth Generation business system ever to evolve. (You can discover more about this alarming, eye-opening concept here.)

So it's understandable that many people are confused by the lengths to which I go to educate anyone involved in — or even thinking of getting involved in — network marketing on how to make better, more informed business choices and how to work their MLM businesses more effectively and successfully.

The answer is quite simple. The main cause of the current situation in network marketing, where 90% or more fail to make profit, is plain, old fashioned ignorance. Network marketers – including company owners and management teams – simply don't realise the true nature or extent of the problem. So they muddle on, causing havoc and heartbreak, because they don't know any better.

Or most of them do.

Others do it deliberately. They deceive and mislead others in order to take advantage of them.

I often compare the present state of network marketing to a bunch of kids playing in a community swimming pool. (I also think we should spell it "pswimming" because, like the word "psychology", the "p" is silent!)

Unless the water is changed or treated constantly, those kids will keep on peeing in the pool, thinking it will never be noticed, until the "water" becomes unsafe and they fall ill. Eventually, the pool will be condemned and closed by the authorities.

Whether they pee in the pool deliberately, or because they don't know any better, doesn't really matter. The end result is the same... an unsafe, condemned pool and a lot of sick kids!

There are three ways to fix this problem – and all three are needed, together.

• Expose the activities of those deliberately contaminating the water.
  As the saying goes, "darkness cannot abide light", and these people will soon leave once the spotlight is turned on their selfish, unscrupulous practices.
   
• Educate the rest on the danger they face if they continue doing what they do.
  Most are reasonably intelligent and responsible. They'll choose safer, better and smarter options – if they know what they are. So we need to teach them those options.
   
• Improve the quality of the water.
  Bring in better educated, more responsible people. But we need to provide ways to educate and qualify them more effectively.

Are you beginning to see the bigger picture? To understand my reasons for doing this? Whatever is better for network marketing in general has to be better for me and my own team members in particular. We all win!

Remember... "all that is necessary for evil to triumph is for good people to do nothing." [Edmund Burke]