3. The products

The basic truth about products is this… they do NOT drive network marketing. Money does. It's estimated that as many as 75% of most companies' distributors don't even use their own products because they can't make enough money to buy them.

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There's a name in network marketing for people who are focused on products and prices. They're called retail customers.

As an entrepreneur, you should be focused on marketing and margins, not products and prices.

While it's crucial to have high quality, well priced, high demand, highly consumable products in network marketing, they're what you CARRY in your business vehicle — they are NOT the vehicle itself.

Be wary of companies and network leaders who promote strong emotional commitment to their products. Too often its a cunning distraction to keep you from looking too closely at the first two factors — the company and the compensation plan.